Search Marketing If you optimize, they will come. There are now over 75 million Web sites on the Web. Are your potential visitors able to find you? Because approximately 80% of Internet users rely on search engines and directories to find what they're looking for #151 it's more important than ever to be sure you show up in relevant search results. E-zekiel can give you peace of mind on that front. Search Engine Optimization (or SEO for short) brings your site directly to the search engines. Through a simple form, you help us find the right words to attract your audience — the words you think your potential visitors would use to find you. In search terms, these are called "keywords." Every month, we'll submit those keywords to all the major search engines including Google, Yahoo, AOL and Microsoft. When someone types in a keyword you've selected, the search engine will return your site in the results. Of course, being listed is not enough. How many times have you scrolled beyond the first page when searching for something on the Web? If you said "hardly ever," you're not alone. It is estimated that the top 30 results receive approximately 90% of search traffic. Search Engine Optimization can help you get there. Now what? We suggest you try our SEO service for a few months. With the multiple ways you can use to measure your traffic through E-zekiel, you can see what a difference it's making. The key is to measure traffic from the start. In addition to measuring traffic, be sure you have your home page in order. Remember that these visitors may not have seen your site before — so make sure a( that you have the information you think they're coming for and b( that they can easily find it. How? Clearly defined menu links are the best way. A few visual graphics and icons on your page can help highlight important information, but remember that too many can actually detract attention. Oftentimes, visitors search for you because they have seen or heard something about you recently. Keep that in mind when updating the content of your home page. Be sure to mention any current events coming up or mentions in newspapers, etc. This creates a point of reference for your new visitors. Getting Started Starting Search Engine Optimization is easy. Log into your account and visit the Account Manager. Once there, click on the Service Upgrade tab. Select Search Engine Optimization Service. Once you order the service you'll need to login to your site, open your Site Manager and click the SEO Settings tab. Fill in the appropriate data and save your work. We will submit your search engine data once a month to the major search engines.