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Since its beginning in 1888, WMU has become the largest Protestant missions organization for women in the world, with a membership of approximately 1 million.
WMU's main purpose is to educate and involve adults, youth, children, and preschoolers in the cause of Christian missions. Although originally geared towards women, girls, and preschoolers, both genders are active participants in WMU organizations and ministries today.
WMU is an auxiliary to the Southern Baptist Convention, which means that it acts as a "helper" to the SBC. The auxiliary status also means that WMU is self-governing and self-supporting.
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JOB TITLE: WEB SALES/MARKETING ADMINISTRATOR
JOB POSTED: MAY 1, 2008
The Marketing, Web, and Student Resource Teams are searching for an individual to:
- Create and execute integrated marketing strategies for programs, products, and services including communication plans for print and electronic media.
- Prepare and oversee budgets, planning schedules, and overall project management for generating revenue from Web sales.
- Stay current on Web and direct marketing trends and practices within the industry. Prepare email blasts, analyze web traffic reports and pay-per click efforts and implement Search Engine Optimization (SEO). Establish target markets for all WMU products through data research and recommend campaigns for each to increase direct customer sales.
- Design and implement Web marketing plans for WMU resources, New Hope Publishers, and WorldCrafts. Serve as liaison between the Web Team and content contributors. Guide contributor’s writing and suggest changes in Web appearance and graphics in an effort to increase online sales.
- Serve as marketer for the Student Resource Team. Read publication manuscripts for promotional possibilities. Write marketing copy. Coordinate promotional ads, brochures, and cover designs with graphic designer.
- Orient Customer Relations staff to new programs, resources, and marketing campaigns.
- Participate in team meetings.
QUALIFICATIONS:
- Completion of some college course work in Marketing or Mass Communication.
- Three to five years marketing or Web work experience.
- A member of the Christian faith and Baptist church involvement on the local level.
- Good writing, creative thinking, and project management skills.
- A proven track record in developing and implementing successful online sales advertising campaigns and Direct Consumer Marketing, preferred.
- Hands on experience analyzing Web traffic reports and segmenting consumer markets, preferred.
- Familiarity with various forms of Web promotion and email marketing including SEO and pay-per click, preferred.
- Knowledge of the Southern Baptist Convention and WMU, preferred.
Submit a Résumé
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